Netflix Surpasses Expectations for Profits and User Growth in Q3
2 min readNetflix has exceeded Wall Street’s expectations for both profit and user growth during the third quarter of the year. As a result, the company’s stock surged, reaching over $380 per share. This positive performance was driven by factors such as the introduction of anti-password sharing initiatives and the launch of an ad tier.
During the three-month period ending on September 30, Netflix reported revenue of $8.54 billion and earnings per share of $3.73. These figures outperformed consensus analyst estimates of $8.54 billion and $3.49, respectively, as reported by FactSet. In terms of subscriber growth, Netflix added nine million net paid subscribers, surpassing estimates of 6.08 million. This expansion brings its global paid subscriber base to 247.2 million.
The news of Netflix’s strong performance in Q3 caused its stock to spike by more than 10%, reaching over $380 per share. This surge helped offset a 3% drop in the stock price during regular trading on Wednesday.
In an effort to further capitalize on its success, Netflix announced in its earnings release that it would be increasing prices for its basic and premium non-ad tiers. The basic tier will see a price hike from $9.99 to $11.99, while the premium tier will increase from $19.99 to $22.99.
Netflix has experienced a rollercoaster ride with its stock price over the past three years. In the early stages of the pandemic, the company’s share price more than doubled as stay-at-home orders led to increased streaming. However, during the first half of 2022, the stock faced a significant drop of about 75% as the company reported its first quarters of subscriber losses in a decade.
However, Netflix has managed to rebound since then due to continued subscriber growth. The company cracked down on password sharing and also introduced a cheaper tier with ads, both of which contributed to its recovery.
Despite the recent volatility, Netflix’s stock still remains up over 20% for the year. However, it has experienced a decline of approximately 25% over the last three months. Comparatively, its market capitalization currently stands at $153 billion, slightly behind its legacy rival Disney, which has a valuation of $155 billion. Netflix’s market cap reached its peak at over $300 billion in late 2021.
As Netflix continues to expand its already massive subscriber base, it faces the challenge of sustaining growth. Analysts have likened the company to a utility in many markets, highlighting the need for a maturing company like Netflix to find new avenues for expansion.
In conclusion, Netflix’s impressive performance in Q3, with higher than expected profits and subscriber growth, has led to a surge in its stock price. The company’s initiatives to combat password sharing and introduce an ad tier have played a significant role in its success. Despite recent fluctuations, Netflix remains a major player in the streaming industry with a substantial market capitalization.