Epic Games Store’s Generous Giveaways: A Year in Review
2 min read
The Epic Games Store, a popular digital distribution platform, has been making waves in the gaming community with its generous giveaways. In 2023, the store gave away a total of 86 games, amassing to a recommended retail price of $2,055. This initiative not only attracted new users but also kept existing ones engaged.
The Epic Games Store’s weekly free giveaways have become a staple for many gamers. These giveaways offer a wide range of titles, from indie games to AAA titles, providing an opportunity for players to discover new games and expand their libraries without incurring additional costs. The store’s goal is to grow its user base and attract developers by offering an 88/12 revenue split, compared to Steam’s 70/30.
The impact of these giveaways was significant. In December 2023, the Epic Games Store reached 75 million monthly active users, a 10% increase from the previous year. This growth can be attributed to the store’s incentives, such as the free giveaways and major exclusive games.
Player spending was also up for the Epic Games Store in 2023, rising by 16% to $950 million. The top titles by player spending and engagement were Genshin Impact, Rocket League, Dead Island 2, Grand Theft Auto 5, and Fortnite. These numbers, while impressive, still don’t make the store profitable for Epic Games. The company’s goal is to continue growing the store and attracting more users.
The Epic Games Store’s giveaways have been a topic of discussion in the gaming community. Some users have expressed their appreciation for the initiative, while others have criticized the store for its lack of features and user-friendly interface. Despite these criticisms, the giveaways have proven to be effective in attracting new users and keeping existing ones engaged.
The Epic Games Store’s giveaways have also been compared to other digital distribution platforms, such as Steam and Game Pass. While these platforms offer different benefits, the Epic Games Store’s giveaways have set it apart from the competition. The store’s focus on attracting users through free games and exclusive titles has proven to be a successful strategy.
In conclusion, the Epic Games Store’s generous giveaways have been a game-changer in the digital distribution landscape. The initiative has attracted new users, kept existing ones engaged, and helped the store grow its user base. The impact of these giveaways can be seen in the store’s impressive numbers, including its 75 million monthly active users and $950 million in player spending. The Epic Games Store’s giveaways are a testament to the power of incentives in attracting and retaining users in the digital distribution market.
Do you use the Epic Games Store? Share your thoughts on the store’s giveaways and their impact on the gaming community.
