Capcom’s Video Game Pricing Strategy: A New Era of Triple-A Games

Capcom, a renowned video game developer and publisher, has recently announced that its upcoming title, Dragon’s Dogma 2, will be priced at $69.99. This marks the first Capcom game to carry a $70 price tag, joining the ranks of other triple-A video game publishers. However, Capcom is considering a price review in light of rising development costs and industry norms.

The Arisen, the player-controlled character in Dragon’s Dogma 2, embarks on a journey to slay the Dragon, a symbol of the world’s destruction. Alongside the Arisen are Pawns, mysterious beings devoted to serving them. The game features a rich cast of characters, including Ulrika, the young leader of Melve, and Nadinia, the leader of Battahl and High Priestess to the Lambent Flame. Brant, the honest and righteous captain of the palace guard, also offers his cooperation to the Arisen.

Dragon’s Dogma 2 is expected to be a million-selling game, joining Capcom’s best-selling title, Monster Hunter World, which has sold an impressive 19.60 million units. Capcom’s financial results conference call revealed that the company intends to take a thoughtful approach in pricing its games while ascertaining user feedback.

Monster Hunter Wilds, another highly anticipated Capcom title, is scheduled for release in 2025. Given the success of its predecessor, it’s reasonable to assume that Monster Hunter Wilds will also carry a $70 price tag.

The video game industry is currently grappling with rising development costs and increasing development schedules. These issues have led to concerns about a potential market crash. Sony’s PlayStation Studios has acknowledged the need to streamline development and enhance productivity. Capcom echoed these sentiments, stating that they see the streamlining of development and enhancement of productivity as priority issues.

In conclusion, Capcom’s decision to price Dragon’s Dogma 2 at $69.99 is a step towards aligning with industry norms. However, the company is considering a price review in response to rising development costs. Capcom’s upcoming titles, including Dragon’s Dogma 2 and Monster Hunter Wilds, are expected to carry a $70 price tag. The video game industry continues to face challenges related to development costs and schedules, with Capcom and other publishers adapting to these changes.

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