Betfred Renews and Expands Rugby League Sponsorship in the UK

In an announcement dated October 10, 2023, Betfred, the popular betting company, has reaffirmed its commitment to the world of Rugby League by extending its sponsorship deal with the sport in the UK for an additional three years. This renewed partnership solidifies Betfred’s presence in the rugby league community, which has been thriving under their support.

Betfred initially stepped into the world of rugby league sponsorship in 2017 when they began their association with the Super League. Over the years, their commitment to the sport has grown, as they have not only sponsored the Super League but also the men’s, women’s, and wheelchair Challenge Cup competitions. This broad range of sponsorships demonstrates Betfred’s dedication to supporting the sport at various levels.

Furthermore, Betfred’s sponsorship extends to the men’s Championship and League One, as well as the Women’s and Wheelchair Super Leagues, showing their comprehensive support for rugby league across different categories. Rhodri Jones, the managing director of RL Commercial, expressed his excitement about the extension of this partnership, stating, “We are thrilled that the relationship will continue. Rugby League’s partnership with Betfred has been hugely significant for the sport in the seven years since they first became title sponsors of the men’s Super League.”

The timing of this sponsorship extension is noteworthy, as it precedes significant events in the rugby league calendar. This includes the Super League Grand Final scheduled to take place at Old Trafford on Saturday, as well as the Wheelchair Grand Final and the Championship play-off final the following day. These events are sure to capture the attention of rugby league enthusiasts and fans alike.

As with any significant development in the world of Rugby League, the BBC’s rugby league correspondent provides analysis and expert opinions on this sponsorship renewal and other related news. For those interested in staying updated on the latest scores and headlines, various sources offer this information, making it easily accessible to fans.

This sponsorship renewal further highlights the enduring and growing popularity of rugby league, supported by partners like Betfred. Their continued investment in the sport ensures its continued growth and success. Rugby league, known for being a crowd-pleasing, physically demanding game with few stoppages and plenty of pace, continues to captivate audiences and inspire new generations of players and fans.